Luchi is a director, executive producer and creative director with more than 25 years of experience in the advertising business. Pegue O Seu Banquinho - Picpay (Director's Cut) Surreal Pops - Chupa Chups Vozes - PicPay Dia do Professor - Fundação Bradesco Sou Uma Só - PicPay Pix do Milhão - PicPay Ultrafibra - TIM